A study done by Amazon almost 10 years ago proved that, even then, a 100‑millisecond decrease in page‑loading time translated to a 1% increase in its revenue.
Another recent study highlighted the fact that that more than half of site owners surveyed said they lost revenue or customers due to poor application performance.
source: https://www.nginx.com/blog/10-tips-for-10x-application-performance/
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